I recently had a great time being guest lecturer at the University of East London, giving second year students an Introduction to Copywriting. My presentation took them through the basics of what a typical job entails, explained what I understand as the science of storytelling in advertising, and gave what career development and general advice I could. The second half of the lecture involved textual analysis and theoretical discussion, after which I got the students to workshop their own ‘adverts’. We analysed them as a class, discussing what was effective and what could be improved upon. A great bunch of students, I wish the class of 2018 all the best. Thanks especially to Ravinder Basra for giving me this wonderful opportunity to teach and give back a bit of the knowledge I’ve gained over the past year, and to Simon Miles for ensuring everything went smoothly on the day! Merry Christmas and Happy New Year everyone!
It was fun being part of the team that made this video happen, as copywriter:
Here is the first bit of copy writing I did for the amazing Nucco Brain team last year. An exciting – or scary – your choose – vision of the Western domestic future: